Piper Corporation Makes Aircrafts

question 3

Multiple Choice

Piper Corporation makes aircrafts.It produces several different planes for three categories of customer: Professional,Personal,and Trainer.What type of targeting strategy is Piper using?

• A) demand positioning
• B) concentrated targeting
• C) undifferentiated targeting
• D) multisegment targeting
• E) market differentiation

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Definitions:

Lb

The abbreviation for pound, a unit of mass or weight in the British customary system of measurement.

Gram

A metric unit of mass equal to one-thousandth of a kilogram.

Pint

A unit of volume measurement used chiefly in the U.K. and the U.S., equal to half a quart or approximately 568 milliliters in the U.K. and 473 milliliters in the U.S.

Pt

Refers to the chemical element Platinum with the atomic number 78, known for its use in catalysts and jewelry.