All of the Following Are Typical Bases for Positioning EXCEPT

question 186

Multiple Choice

All of the following are typical bases for positioning EXCEPT:

• A) attribute
• B) price and quality
• C) distribution
• D) emotion
• E) product user

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Definitions:

Competitive Market

A market structure characterized by a large number of buyers and sellers, where no single entity has significant power to influence the market price.

Quantity Demanded

The specific amount of a good or service that consumers are willing and able to purchase at a given price.

Average Revenue

The amount of income generated per unit of sale or, broadly, the total revenue divided by the number of units sold.

Competitive Industry

A competitive industry is one where numerous firms are in competition with each other to sell similar products or services, with none having a dominant market position.