Describe Psychographic Segmentation and Discuss Why Marketers Use the Basis

question 156

Essay

Describe psychographic segmentation and discuss why marketers use the basis for segmenting markets.List the four psychographic variables commonly used as segmentation bases.

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Definitions:

Internships

Temporary positions with an emphasis on on-the-job training rather than merely employment, and can be paid or unpaid.

Analytics

The structured calculation of data and statistics collected from online sources to produce scientific and actionable insights.

Content Creation

The process of generating topic ideas, producing, and sharing information to a targeted audience, especially in digital formats.

Boutique Agency

A small, specialized firm offering personalized and niche services in areas such as marketing, advertising, or public relations.