Marketers Consider All of the Following Examples of New Products

question 60

Multiple Choice

Marketers consider all of the following examples of new products EXCEPT:

• A) a 2010 model year automobile with the same style,parts,and color as the 2009 model
• B) the addition of a management consultant service to a company that once specialized in investment management
• C) a new design for Reach brand toothbrushes
• D) a new flavor of Ben & Jerry's brand ice cream
• E) the development of a less-painful procedure for the treatment of varicose veins

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Definitions:

Foreclosure Proceedings

Legal processes initiated by lenders to seize and sell property when borrowers fail to repay their mortgage loans.

Convert to Sale

The process of transforming a potential customer inquiry or interest into a completed sale, often seen in commercial and retail contexts.

Judicial Sale

A sale conducted under the supervision of a court where property is sold to satisfy a judgment.

Specific Performance

An equitable remedy of the court that may be granted for breach of contract where money damages would be inadequate, and that requires the defendant to carry out the agreement according to its terms.