There Are Five Categories of Adopters That Participate in the Diffusion

question 25

Essay

There are five categories of adopters that participate in the diffusion process.Name and briefly describe each of these five categories in the correct order from earliest adopter to last adopter.

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Definitions:

Management

The process of dealing with or controlling things or people within an organization.

Variable Costs

Costs that change in proportion to the level of activity or volume of goods produced in a business.

Fixed Costs

Costs that do not vary with the level of production or business activity, such as rent or salaries.

Profitability

A measure of the efficiency and effectiveness of a company in generating profits from its operations.