Which of the Following Manufacturers Most Likely Uses Intensive Distribution

question 15

Multiple Choice

Which of the following manufacturers most likely uses intensive distribution?

• A) M&M's candies
• B) Jen-Weld windows
• C) Calloway golf clubs
• D) Rollerblade inline skates
• E) Smith & Wesson firearms

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Definitions:

Media Fragmentation

The process through which the number of media sources increases and the audience divides across them, making it harder to reach a large, unified audience.

Mass Audience

A large, broad group of people to whom media content, advertising, or marketing campaigns are directed.

Customer Satisfaction

A measurement of how products and services supplied by a company meet or surpass customer expectation.

Brand Loyal

The tendency of consumers to continuously purchase one brand's products over the competition.