Wal-Mart Is the Largest Retailer in the World and Many

question 20

Multiple Choice

Wal-Mart is the largest retailer in the world and many consumer package-goods manufacturers like Kraft have offices in Bentonville,Arkansas where Wal-Mart is headquartered. Wal-Mart has the ability to influence manufacturers to lower their prices so that it can deliver on its low-price guarantee to consumers. Wal-Mart possesses:

• A) channel influence
• B) channel supremacy
• C) channel power
• D) channel exclusivity
• E) channel clout

---

Definitions:

Functionality

The set of actions or operations that something is designed or able to perform.

Process

A series of actions or steps taken in order to achieve a particular end, especially in the context of computing or manufacturing.

Unauthorized Users

Individuals who access a computer system or network without permission.

Computer System

An integrated set of hardware and software designed to process data and produce a desired output.