Which of the Following Is Appropriate for Products in the Decline

question 30

Multiple Choice

Which of the following is appropriate for products in the decline stage of the product life cycle?

• A) heavy use of persuasive advertising to reenergize demand for the product
• B) heavy public relations to maintain brand loyalty
• C) personal selling to obtain distribution
• D) sales promotion to build market share
• E) none of these are appropriate

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Definitions:

Need for Competence

An individual's intrinsic desire to be effective in dealing with the environment and to master complex tasks.

Intrinsic Motivation

A drive to perform an activity for its inherent satisfaction rather than for some separable outcome or external reward.

Need for Capability

The requirement for a person or organization to have the skills, resources, or abilities necessary to accomplish a task or realize a goal.

Intrinsic Motivation

The drive to perform an activity for its inherent satisfaction and pleasure, rather than for some separable consequence or reward.