The Promotional Mix Elements That Should Be Emphasized for Products

question 113

Multiple Choice

The promotional mix elements that should be emphasized for products moving into the growth stage of the product life cycle are:

• A) public relations and reminder advertising
• B) sales promotion and public relations
• C) personal selling and persuasive advertising
• D) sales promotion and personal selling
• E) informational advertising and publicity

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Definitions:

Price Increases

A rise in the cost of goods or services, often due to factors like inflation, increased production costs, or higher demand.

Local Nuances

Pertains to the subtle and specific features or variations within a local context or culture, often crucial for understanding and operating effectively within that locale.

Host Country

A country in which an international business operates.

Universal Marketing Strategy

A strategy that proposes the use of a single marketing approach globally, disregarding regional or local differences.