A Feature of a Product Is Called A(n)

question 121

Multiple Choice

A feature of a product is called a(n) :

• A) asset
• B) appeal
• C) attribute
• D) element
• E) benefit

---

Definitions:

Point-Of-Purchase

The location or moment where a transaction occurs and a customer makes a payment to the seller.

Direct-Mail Advertising

A marketing strategy that involves sending promotional materials or correspondence directly to potential customers through postal mail.

Trial Sample

A small quantity of a product distributed for free or at a minimal cost to consumers for the purpose of testing its effectiveness or appeal.

Questionnaire

A set of structured questions used for gathering information or opinions from individuals.