All of the Following Are Used for Making Media Mix

question 24

Multiple Choice

All of the following are used for making media mix decisions EXCEPT:

• A) media schedule
• B) cost per thousand
• C) reach
• D) frequency
• E) audience selectivity

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Definitions:

Opponent-Process Theory

Opponent-Process Theory is a psychological and neurological model that explains how humans perceive colors as the result of complex processes involving opposing responses of color pairs.

Young-Helmholtz Theory

A theory of color vision proposing that the eye perceives colors through the response of three different kinds of cones, each sensitive to red, green, or blue light.

Opponent-Process Theory

A theory that suggests emotions are regulated by mechanisms that operate in opposing pairs, such as pleasure and pain or fear and relief.

Turned "On"

Refers to activating or starting the operation of a device or system, making it ready for use.