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Toys 'R' Us Retailers Are Using Social Media in Unprecedented Levels.In 2011,more Than

question 64

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Toys 'R' Us
Retailers are using social media in unprecedented levels.In 2011,more than 90% of all U.S.retailers were using social media.That's a monumental increase given the fact that only 4% used it in 2007.About 70% are on Facebook and MySpace,and more than half use Twitter.Toys 'R' Us is one of those retailers.The retailer has enlisted basketball superstar Shaquille O'Neal in a "Join Shaq Give Back" promotion in which $1 is donated to a charity for every new Facebook fan.Shaq tweets about his "Shaq-a-Claus" challenge to his 4.3 million followers.The Facebook site also focuses on parents with the song "I don't want to grow up."
-Refer to Toys 'R' Us.Toys 'R' Us advertises year-round but increases its advertising and promotional activity from October through December,which is when the majority of its sales occur for the year.Which type of media schedule does this describe?

Definitions:

Fruit

The sweet and fleshy product of a tree or other plant that contains seed and can be eaten as food.

Margin of Error

An expression of the amount of random sampling error in a survey's results, representing how much the survey results are expected to differ from the true population value.

Confidence Interval

An interval of values calculated from sample data that has a specified probability of including the accurate population parameter.

Confidence Level

A statistical measure that quantifies the uncertainty or certainty in a sampling method, often expressed as a percentage.