The Use of Trade Shows,conventions,and Conferences to Contact Customers

question 22

Multiple Choice

The use of trade shows,conventions,and conferences to contact customers:

• A) has been decreasing in recent years
• B) costs much less per potential customer than personal sales calls
• C) is most effective for mature products
• D) is usually directed toward the consumer goods market
• E) has a disadvantage in that it is usually impossible to display the product itself

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Definitions:

Coefficient Of Determination

A measure, usually represented as R^2, that shows the proportion of the variance in the dependent variable that is predictable from the independent variable(s).

Variance

A measurement of the spread between numbers in a data set, signaling how far each number in the set is from the mean.

MSE

Mean Squared Error, a measure of the average squared differences between the estimated values and the actual value, indicating the quality of an estimator.

SSE

Sum of Squares due to Error, a measure used in statistical analysis to quantify the discrepancy between the observed and predicted data values.