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Which process would be used to compare the value that newer services have offered over those they have replaced?
Top Management
The highest tier of executives and decision-makers in an organization responsible for determining strategy and direction.
Scenario Writing
The process of creating detailed narratives or scenarios to explore future possibilities and assess potential outcomes.
Identifiable Factors
Elements or conditions that can be recognized and potentially measured, which influence outcomes or results in various situations.
Competitive Advantage
The attributes or conditions that allow a company or country to produce goods or services more efficiently or at a higher quality than its competitors, leading to better sales or margins.
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