Jeffrey Has an Online Store That Caters to Collectors of Antique

question 56

Multiple Choice

Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

• A) Use the Google Content Network for niche placements.
• B) Use Google AdWords with hundreds of comic-book based keywords.
• C) Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
• D) Use Google AdWords for search marketing.

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Definitions:

Variable-ratio

A schedule of reinforcement where a response is reinforced after an unpredictable number of responses. This schedule creates a high steady rate of responding.

Fixed-ratio

A schedule of reinforcement where a response is only reinforced after a specific number of responses, common in behaviorist psychology.

Fixed-interval

A schedule of reinforcement where the first response is rewarded only after a specified amount of time has elapsed.

Negative Reinforcer

A stimulus whose removal or avoidance following a behavior increases the likelihood of that behavior being repeated in the future.