Honey Wants to Create an Advertisement for Her Business Which

question 69

Multiple Choice

Honey wants to create an advertisement for her business which sells sunglasses online. She would like for her ad to be displayed on YouTube and she wants to use the CPM advertisement method. How does the CPM bidding method work in YouTube?

• A) Honey will pay a fee every time her ad is shown to a YouTube user.
• B) Honey will pay a fee for every 1,000 times her ad is shown to a YouTube user.
• C) Honey will pay a fee for her ad whenever people click on her ad.
• D) Honey will pay a flat fee in advance and will be guaranteed displays to YouTube users in increments of 1,000.

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Definitions:

Foot-in-the Door Technique

A persuasion strategy where a small request is made first in order to increase the likelihood of compliance with a larger request later.

Large Request

A significant or considerable demand or appeal made by one party to another.

Lowball Technique

A persuasion strategy where an initially favorable offer is made, only to have the terms change unfavorably once initial commitment is secured.

Compliance

The tendency to agree to do things requested by others, often to conform with social norms or expectations.