Holly Is Reviewing Her YouTube Performance for Her Ads

question 97

Multiple Choice

Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

• A) Her ad is not a promoted video so it will always say "1" in this metric.
• B) Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.
• C) The metric of "1" actually means that she has not been on YouTube long enough to generate an  accurate recording of her average position.
• D) The metric of "1" actually means she was the only person with that keyword.

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Definitions:

Product Groupings

The categorization of various products into distinct groups based on similarities, such as function or target market.

Market-product Grid

A matrix used to analyze market segments and product offerings, helping businesses identify opportunities for growth and development.

Product-market Segment

A specific group of customers within a broader market who share similar needs and preferences that a company targets with its products or services.

Anticipated Revenue

The expected amount of money that an organization expects to receive over a certain period, based on forecasts and historical data.