An Advertiser Creates a New Ad Group in a Campaign

question 39

Multiple Choice

An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

• A) Impact the time of day that the ads are eligible to show.
• B) Determine the target return on investment (ROI) for a given ad group
• C) Impact search results and cost-per-click (CPC) on the Google Display Network.
• D) Restrict the ads to specific sites and show them only when the content of a that site's page is relevant to the keywords.

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Definitions:

Artificially Create Milestones

The practice of deliberately setting checkpoint goals in a project's timeline, even if they don't naturally align with the project's progression.

Undue Influence

An improper or wrongful pressure exerted on someone to coerce them into an action that might not be in their best interest.

Responsibility Matrix

A tool used to define and document roles and responsibilities of individuals or teams in completing tasks or deliverables in a project.

Management Style

The approach or method that a manager uses to accomplish objectives, motivate employees, and manage tasks and challenges.