Advertisers Should Use Google Website Optimizer When

question 16

Multiple Choice

Advertisers should use Google Website Optimizer when:

• A) Their landing pages generate error messages.
• B) Their web pages are not generating the desired conversion results.
• C) The number of impressions for their website has decreased.
• D) The number of clicks to their websites has decreased.

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Definitions:

Selective Memory

The tendency to remember only certain details of an event or experience, often those that align with one's existing beliefs or attitudes.

Rehearsing

The act of practicing ahead of time how one will perform in a specific situation to perfect their response or performance.

Boredom

A state of feeling disinterested or weary due to lack of stimulation or activity.

Egalitarian Message

A communication that promotes equality and equal rights among all people.