You Are Managing a Google AdWords Campaign for Your Company

question 132

Multiple Choice

You are managing a Google AdWords campaign for your company and your manager, Beth, is meeting with you about the campaign. Beth would like to start using video ads as part of the online marketing effort. She's hired a studio to create some ads featuring some of the products your company sells. Beth wants to keep costs at a minimum so she wants you to use the CPM pricing for the video ads. Which one of the following statements best describes an issue you'll need to resolve for video ads based on this information?

• A) There's no problem here - this is a great plan to share product information and keep prices low.
• B) There's no problem here - by using the CPM method your company will only pay when the advertisement is watched.
• C) There is a problem here - the CPM method charges for the opening image, even if the video isn't played.
• D) There is a problem here - video ads don't use the CPM method, only the CPC method.

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Definitions:

Reversing Entries

Optional accounting procedures that are used to cancel out adjusting entries of the previous accounting period in the new period.

Interest Expense

The cost incurred by an entity for borrowing funds, often reported on the income statement.

Closing Journal Entries

At the close of an accounting cycle, transactions are documented to move balances from provisional to fixed accounts.

Ticket Revenue

The income generated from the sale of tickets for events like concerts, movies, or transportation services.