John Has Started a New Business That Sells Bumper Stickers

question 122

Multiple Choice

John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

• A) SEM based on web content
• B) CPM models
• C) PPC models
• D) SEO for good web content

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Definitions:

Competitive Advantage

The attribute that allows an organization to outperform its competition, achieved through offering higher value to consumers or producing goods or services at a lower cost.

Relative

An item or factor considered in relation or in proportion to something else.

Not Absolute

Suggesting that something is subject to change or can be viewed in different ways, not fixed or definite.

Competitive Advantage

A condition or circumstance that places a company in a superior business position compared to its competitors, often resulting from unique resources, capabilities, or strategies.