What's the Difference Between Cost-Per-Click (CPC) Bidding and Cost-Per-View (CPV)

question 111

Multiple Choice

What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

• A) The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
• B) The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content - for example by clicking Install or watching the first 30 seconds of the ad - with CPV bidding
• C) The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there's an impression with CPV bidding
• D) The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding

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Definitions:

Human Resource Information System (HRIS)

A software solution that helps manage people, policies, and procedures through efficient handling of HR functions like recruitment, payroll, and performance analysis.

U.S. Labor Market

The supply and demand for labor in the United States, where employers seek workers for jobs and individuals seek employment.

Multigenerational Workplace

An employment setting that includes a diverse age range of employees, from young workers to older professionals, spanning several generations.

Dramatic Change

A significant alteration in the operations, strategy, or environment of an individual, group, or organization.