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The CEO of Rheon Industries Would Like Customer Service Reps,tech

question 43

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The CEO of Rheon Industries would like customer service reps,tech support reps,and billing clerks to start actively selling to customers these reps have contact with.Rheon Industries' sales director feels that this decision may not be wise.What is the danger of requiring all customer-facing personnel to sell to customers?


Definitions:

Payback Period

The time it takes for an investment to generate an amount of income or cash equivalent to the cost of the investment.

Net Present Value

Net present value is a financial metric that calculates the present value of all cash flows associated with a project, including both inflows and outflows, to determine its profitability.

Time Value of Money

The notion that money’s worth is greater in the present than an equivalent sum in the future, attributed to its earning potential.

Capital Budgeting

The process of evaluating and selecting long-term investments that are in line with the goal of shareholder wealth maximization.

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