Gulf Star Disc Sports Is a New Company Selling a Variety

question 53

Multiple Choice

Gulf Star Disc Sports is a new company selling a variety of products used in the growing sport of disc golf.Currently,the disc golf market is dominated by two entrenched competitors.Gulf Star's product compare favorably when customers try them out,but the majority of potential customers is not aware of Gulf Star's offerings.The company has made improving awareness an important goal for the current year. Which of the following actions,if adopted by Gulf Star,would be most likely to create misalignment with the company's goal of improving awareness?

• A)expanding its product line to include discs designed for other sports besides disc golf
• B)shifting resources from research and development to online advertising
• C)adopting stricter limits on reimbursing sales representatives for travel and entertainment expenses
• D)rewarding sales representatives more for creating new accounts than for servicing accounts that already exist
• E)requiring customer service personnel to indicate how customers first heard about the company when an order is taken

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Definitions:

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Medical procedures that involve testing samples of blood, urine, or other tissues or substances in the body.

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