In Order to Get into a Customer's Consideration Set, a Retailer

question 116

Multiple Choice

In order to get into a customer's consideration set, a retailer should

• A) develop programs to ensure that customers remember them.
• B) limit the options for return and money-back guarantees.
• C) encourage cross-shopping.
• D) limit the information provided to customers on its website.
• E) target its offerings toward satisfying hedonic needs.

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Definitions:

Eudicots

A major group of flowering plants that are characterized by having two seed leaves, or cotyledons, upon germination.

Transmission Media

The physical pathways that connect computers, other devices, and people on a network, used to transport communication signals.

Machine Access Control

A security technique that restricts the devices allowed to connect to a network based on their hardware addresses.

NIC

Network Interface Card, a hardware component that connects a computer to a network, enabling it to communicate with other computers and devices connected to the network.