Mainland Automobiles Inc

question 1

Multiple Choice

Mainland Automobiles Inc. classifies its market on the basis of income into low, middle, and high income groups. Which market segmentation scheme has the company used?

• A) Benefit segmentation
• B) Buying situation segmentation
• C) Demographic segmentation
• D) Composite segmentation
• E) Psychographic segmentation

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Definitions:

Stanley Milgram

Stanley Milgram was a psychologist best known for his controversial experiment on obedience, demonstrating that people are willing to obey authority figures even when it involves harming others.

Obedience Study

A series of experiments conducted by Stanley Milgram, demonstrating the extent to which individuals would follow orders from an authority figure, even when they believed they were causing harm.

Psychiatrists

Medical doctors specialized in diagnosing, treating, and preventing mental, emotional, and behavioral disorders.

Social Roles

The parts individuals play as members of a social group, which meet the expectations of society.