The Mifflin Cable Store in Buffalo Is Currently Offering a Fabulous

question 8

Multiple Choice

The Mifflin Cable store in Buffalo is currently offering a fabulous marketing strategy for potential new cable and Internet customers. Mifflin Cable offers new customers who purchase a cable and Internet package a DVR, modem, and all other necessary equipment with a two year contract. In terms of Porter's Five Forces what is Mifflin Cable attempting to achieve with this marketing strategy?

• A) Increase buyer power
• B) Increase substitute products
• C) Decrease supplier power
• D) Decrease buyer power

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Definitions:

Expense Accounts

Accounts that track the costs incurred by a business in its operational activities, which are then used to calculate net income by subtracting them from revenues.

Income Summary

An account used in the closing process that summarizes the revenues and expenses for a specific accounting period, facilitating the calculation of net income or loss.

Post-Closing Trial Balance

A trial balance prepared after closing entries are made, showing the balances of ledgers that remain for the start of the next period.

Accumulated Depreciation

The total amount of depreciation expense that has been recorded against an asset since its purchase.