Toby Bertram Is an Incoming Freshman at Your College

question 114

Multiple Choice

Toby Bertram is an incoming freshman at your college. Toby is frustrated by the cost of books, tuition, and expenses, and he also needs to purchase a rather expensive laptop. In an effort to save money, Toby begins a Facebook group finding other college students who need to purchase laptops. Soon, Toby's Facebook group has close to 100,000 students. Toby decides to collectively approach different computer companies to see if his group qualifies for a special discount. What business strategy is Toby using to purchase laptops?

• A) Collecting business intelligence
• B) Decreasing entry barriers
• C) Purchasing a substitute product
• D) Increasing buyer power

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Definitions:

Capital Market Securities

Financial instruments such as stocks and bonds that are traded in capital markets and represent long-term funding sources for corporations and governments.

Money Markets

Markets where short-term financial instruments and securities are traded, facilitating the lending and borrowing of funds with maturities of one year or less.

Securities Dealers

Financial professionals who buy and sell securities on behalf of their clients, and sometimes for their own accounts.

Stock Brokers

Professionals who act as intermediaries between investors and the stock market, facilitating the buy and sell transactions of stocks on behalf of their clients.