Your Boss, David Ferrell, Has Asked You to Analyze the Soft

question 104

Multiple Choice

Your boss, David Ferrell, has asked you to analyze the soft drink industry using Porter's Five Forces Model. Which of the following represents buyer power in the soft drink industry?

• A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
• B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
• C) Zevia Natural Diet Soda begins selling directly over the Internet.
• D) Vitamin water, fruit juice, and coffee are all beverage options available to consumers.

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Definitions:

Behavior

The observable actions or responses of humans or animals in response to external or internal stimuli.

Genes

Units of heredity made up of DNA that act as instructions to make molecules called proteins, influencing the development, functioning, and reproduction of organisms.

Behavior Geneticists

Scientists who study the genetic and environmental influences on human behavior, often through twin and adoption studies.

Selective Breeding Studies

Research activities focused on the intentional breeding of organisms to produce offspring with desirable traits, often used in agriculture and animal husbandry.