Your Boss, Penny Dirks, Has Asked You to Analyze the Airline

question 128

Multiple Choice

Your boss, Penny Dirks, has asked you to analyze the airline industry using Porter's three generic strategies. Which of the following companies are using a differentiation strategy?

• A) Southwest, Horizon, Frontier, JetBlue.
• B) British Airways, Singapore Airlines, Virgin Atlantic.
• C) Sky Taxi - a rent by the hour personal plane service.
• D) All of the choices are correct.

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Definitions:

Lone-Parent Families

Households headed by a single parent, who is responsible for raising children without the assistance of the other parent.

Married Families

Families where the primary adult members are legally married to each other, typically involving shared living arrangements and responsibilities.

Common-Law Families

Families formed by couples who live together without being legally married but are recognized as having a similar status to married couples for legal and social purposes.

Blended Families

Family consisted of a couple and their children from previous relationships with or without children from current relationship.