Sales Are Poor at the Kirt's Bathing Suit Store in Alaska

question 74

Multiple Choice

Sales are poor at the Kirt's Bathing Suit Store in Alaska, and Kirt's sales team is suffering from low morale. Which of the following will best help Kirt to increase his sales team's morale?

• A) Reduce the quantity of incoming merchandise.
• B) Fire non-performing sales people.
• C) Recruit an efficiency consultant to identify the problem.
• D) Reward performing sales people.
• E) Tweak the marketing tactics.

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Definitions:

Reproductive Success

The ability to pass on one's genes to the next generation effectively through offspring that survive to reproductive age.

Category Killer

A large retail chain that dominates a product category, often driving out smaller competitors.

Intertype Competition

Competition between retailers that offer different types of formats or products, such as physical stores versus online platforms.

Scrambled Merchandising

A retail strategy where a store sells a wide variety of unrelated products to increase foot traffic and sales.