________ Theory Attempts to Explain Behavior Change by Suggesting That

question 37

Multiple Choice

________ theory attempts to explain behavior change by suggesting that behavior with positive consequences tends to be repeated while behavior with negative consequences tends not to be repeated.

• A) Acquired needs
• B) Equity
• C) Expectancy
• D) Reinforcement
• E) Two-factor

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Definitions:

Niche Marketers

Businesses or persons specializing in targeting and serving a specific segment of the market with particular products or services.

Poor Planning

Inadequate preparation or foresight, often leading to failures or suboptimal outcomes in projects or activities.

Unmotivated Owners

Refers to individuals who possess ownership in a business but lack interest, enthusiasm, or the drive to actively engage, lead, or improve the venture.

Government Loans

Financial sums lent to individuals or entities by government bodies, often with lower interest rates and longer repayment terms than private loans.