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The Codes of Ethics

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The codes of ethics

Define core customer measures and their relevance to business strategy and performance evaluation.
Understand the concept and application of non-financial measures in evaluating firm performance.
Identify the components and structure of the Kaplan and Norton framework for a balanced scorecard.
Recognize limitations associated with traditional performance measures.

Definitions:

Mood Contagion

The phenomenon where one person's mood or emotional state triggers similar moods or emotions in others around them.

Social Loafing

The phenomenon of individuals making less effort to achieve a goal when they work in a group than when they work alone.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms, politics, or being consistent with the accepted standards in a society.

Cognitive Dissonance

A psychological discomfort experienced when holding two or more conflicting beliefs, values, or attitudes.

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