When Coke Replaced Its Classical Recipe with New Coke, They

question 23

Multiple Choice

When Coke replaced its classical recipe with New Coke, they were primarily putting what type of authenticity at risk?

• A) Consistency
• B) Conformity
• C) Connection
• D) All of these

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Definitions:

Mission

A statement or purpose that outlines an organization's reason for being, its core objectives, and how it seeks to achieve its goals.