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Top of Mind Awareness Is a Measure of What

question 29

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Top of mind awareness is a measure of what?


Definitions:

Identification

A psychological process in which an individual assimilates an aspect, property, or attribute of the other and is transformed, wholly or partially, after the model the other provides.

Self-Esteem

An individual's subjective evaluation of their own worth, or the confidence and satisfaction in oneself.

Defence Mechanism

refers to unconscious psychological strategies used to protect oneself from anxiety or social sanctions and to maintain self-esteem.

Reaction Formation

A defense mechanism whereby unacceptable thoughts or impulses are converted into their opposite within the individual's consciousness.

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