What Does Cognitive Fit Refer To

question 30

Multiple Choice

What does cognitive fit refer to?

• A) Whether the extension is authentic
• B) Whether the extension makes me think
• C) Whether the extension makes sense in relation to parent brand image
• D) None of these

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Definitions:

Nonfunctional

Describing an item or system that does not operate or function as intended or expected.

Shape of a Product

The physical contours, dimensions, and appearance of an item as it relates to its design, functionality, and aesthetic appeal.

Gift Causa Mortis

A gift made by an individual in contemplation of imminent death, which can be revoked if the person survives.

Testate Distribution

The allocation of a deceased person's assets in accordance with their will.