Changing a Brand After a Period of Decline Is Called

question 17

Multiple Choice

Changing a brand after a period of decline is called which of the following?

• A) Refreshing
• B) Re-launching
• C) Revitaliation
• D) Repositioning

---

Definitions:

Cultural Cold War

The rivalry between the United States and Soviet Union during the Cold War era, focusing on ideological and cultural propaganda to influence other nations and their own citizens.

Central Intelligence Agency

A civilian foreign intelligence service of the federal government of the United States, tasked with gathering, processing, and analyzing national security information.

Defense Department

A sector of a government responsible for implementing defense policy, managing the armed forces, and ensuring national security.

Marshall Plan

An American initiative passed in 1948 to aid Western Europe, in which the United States gave over $12 billion in economic assistance to help rebuild Western European economies after the end of World War II.