The Key Authenticity Concern When Engaging in a Communal Brand

question 25

Multiple Choice

The key authenticity concern when engaging in a communal brand strategy is which of the following?

• A) The brand will be seen as aloof
• B) The brand will be seen as nascent
• C) The brand will be seen as a poseur
• D) The community will not like the brand

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Definitions:

Corporate Social Responsibility

The practice of companies taking responsibility for their impact on society and the environment, often beyond what is legally required.

Legislative Barriers

Legal or regulatory obstacles that affect how businesses operate, can limit market entry, or affect competition within industries.

Tactical Greening

Strategic actions taken by companies to make their operations more environmentally friendly without significant alterations to their core business practices.

Quasi-Greening

The practice of making only minor or superficial efforts towards sustainability or environmental responsibility, often for marketing purposes.