Which of the Following Is a Key Trade-Off in Global

question 1

Multiple Choice

Which of the following is a key trade-off in global branding?

• A) Whether to standardize or localise brand messages
• B) How many markets is too many?
• C) Whether selling abroad will lead to a backlash at home
• D) None of these

---

Definitions:

Minimum Cost

The lowest possible expenditure required to achieve a specific outcome or maintain a certain standard of quality or efficiency.

Market Economy

An economic system where decisions regarding investment, production, and distribution are based on supply and demand, and prices of goods and services are determined in a free price system.

Scarce Resources

Natural or human resources that are limited in supply, compelling choices regarding their use.

Willing and Able

Describes individuals who are both inclined and have the capacity to work or engage in economic activity.