When Should One Manage Serious Brand Crises

question 18

Multiple Choice

When should one manage serious brand crises?

• A) When the initial fuss has died down
• B) Quickly, so it does not get out of hand
• C) When the mainstream media picks up on the crisis
• D) Wait to see if the crisis will pass before doing anything

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Definitions:

Optic Nerve

The nerve that conveys information related to vision from the retina to the brain.

Protective Surface

A protective surface refers to any material or coating applied to objects or areas to safeguard against damage, deterioration, or contamination.

Electromagnetic Waves

Waves of energy that are propagated through the vacuum of outer space; they consist of oscillating electric and magnetic fields.

Blue-Violet

A color in the spectrum visible to the human eye, located between blue and violet wavelengths.