If a Crisis Has a Low Chance of Occurring but a Potentially

question 1

Multiple Choice

If a crisis has a low chance of occurring but a potentially low impact on the brand, how should you plan for it?

• A) Constant monitoring
• B) Ignore it
• C) Scripted response
• D) Emergency response protocols

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Definitions:

Collude

When companies or organizations conspire or work together, often in secret, to control a market or manipulate prices at the expense of fair competition.

Nash Equilibrium

A concept in game theory where no player can gain by changing strategies if the other players keep their strategies unchanged, representing a situation of mutual best responses.

Marginal Cost

The extra expense associated with manufacturing an additional unit of a product or service.

Cartel

An agreement among competing firms to control prices or exclude entry of a new competitor in a market.