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When there is diffusion of responsibility:
Milgram's Procedure
A research method developed by Stanley Milgram, used in psychology to study obedience, involving participants administering what they believe are electric shocks to another person.
Solomon Asch
A psychologist famous for his research on conformity, demonstrating how group pressure can make a person say something that is obviously incorrect.
Conformity
The act of matching attitudes, beliefs, and behaviors to what is considered normal or acceptable in a society or group.
Solomon Asch's Conformity Studies
A series of experiments conducted by Solomon Asch that demonstrated the degree to which an individual's own opinions are influenced by those of a majority group.
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