________ Consists of People, Equipment, and Procedures to Gather, Sort

question 150

Multiple Choice

________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.

• A) A marketing information system
• B) A marketing database
• C) A promotional campaign
• D) A marketing intelligence system
• E) A marketing research system

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Definitions:

Prewriting

The initial stage of the writing process, involving brainstorming, planning, outlining, and organizing ideas before drafting.

Sentence Structure

The arrangement of words, phrases, and clauses in a sentence according to syntax rules.

Thesis Statement

A sentence that expresses the main idea of a research paper or essay, often presenting an argument or perspective.

Purpose

The reason for which something is done or created or for which something exists.