A Company Can Take Several Steps to Improve the Quality

question 1

Multiple Choice

A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.

• A) advisory panels
• B) customer feedback systems
• C) intermediaries
• D) sales force surrogates
• E) external networks

---

Definitions:

Estimated Overhead

Projected costs for running a business that does not directly tie to specific product manufacturing, such as rent, utilities, and management salaries.

Direct Labour-Hours

The total hours of work directly contributed by labor to the production of goods.

Traditional Costing System

A costing methodology that allocates overhead costs to products based on a predetermined overhead rate, often using a single cost driver.

Overhead Cost Per Unit

The allocation of overhead costs to individual units of product, giving a full cost picture of each unit produced.