________ Is a Qualitative Research Approach for Getting Inside a Consumer's

question 95

Multiple Choice

________ is a qualitative research approach for getting inside a consumer's mind and finding out what they are thinking or feeling (e.g., a consumer says that the John Deere brand makes them think of a rugged Midwestern male who is hard-working and trustworthy) .

• A) A projective technique
• B) Word association
• C) Brand personification
• D) Visualization
• E) Laddering

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Definitions:

The Irish

Refers to the people of Ireland or those of Irish descent, often focusing on their unique cultural identity, history, and diaspora.

Enclosure Movement

A legal process that divided large farm fields in England that were previously collectively owned by groups of peasants into smaller, individually owned plots. The enclosure movement took place over several centuries and resulted in eviction for many peasants.

Sixteenth-Century

Referring to the period of time from 1501 to 1600, notable for the Renaissance in Europe, exploration, and significant religious reformations.

State Religion

A religion that is officially endorsed and supported by the government of a country.