Tim Hortons Wishes to Collect Primary Data on Their Existing

question 70

Essay

Tim Hortons wishes to collect primary data on their existing and potential customers' lunch menu preferences. If you had to recommend the research instrument that is considered to be the most flexible method for obtaining that primary data, what would it be?

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Definitions:

Supply Chain Strategy

A plan for managing all the steps necessary to produce and deliver products or services to customers, from sourcing raw materials to the final delivery.

Distribution Channels

The chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer.

System

A set of interacting or interdependent components forming an integrated whole.

Collaboration-Based Strategies

Business tactics that involve working jointly with other individuals or organizations to achieve a common goal or to share knowledge, resources, and responsibilities.