One Set of Consumers, During a Focus Group Session, Indicated

question 90

Multiple Choice

One set of consumers, during a focus group session, indicated that Dell computers reminded them of a surfer, Apple Computer was equated to a mad-scientist, and IBM computers to Scrooge from the Dickens' tale. Which of the following qualitative research approaches matches to the approach described above?

• A) brand personification
• B) laddering
• C) pyramiding
• D) projective techniques
• E) visualization

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Definitions:

Computer-Provider Order Entry

A system that allows health care providers to enter medication orders and other health care instructions electronically instead of on paper.

Distance Learning

An educational approach that allows students to study without being physically present in a classroom.

CINAHL

Stands for Cumulative Index to Nursing and Allied Health Literature, a comprehensive database of nursing and allied health journals.