Annual-Plan Control Requires Making Sure That the Company Is Not

question 71

Multiple Choice

Annual-plan control requires making sure that the company is not overspending to achieve sales goals. The key ratio to watch is the

• A) marketing profitability ratio.
• B) marketing sales ratio.
• C) marketing expense-to-sales ratio.
• D) share of mind ratio.
• E) marketing deliverables ratio.

---

Definitions:

Value Basis

The underlying valuation method used to determine the cost or value of assets, often in the context of taxation, accounting, or investment.

Service Department

A segment of a company that provides support functions to the company's primary activities, such as maintenance or IT services.

Joint Cost

A cost that is incurred in the production of multiple goods or services where the cost cannot be attributed to individual products easily.

Physical Quantities

Measures of inventory that are based on physical count or volume, such as units, liters, or kilograms.