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There Are Several Methods for Assessing Market Potential

question 106

Multiple Choice

There are several methods for assessing market potential. Which of these methods do business marketers prefer?


Definitions:

Market Transaction

An exchange of goods, services, or financial assets in return for money between parties within a marketplace.

Emission Control Devices

Technologies or equipment installed on vehicles or industrial plants to reduce pollutants released into the atmosphere.

External Costs

Costs that are not borne by the parties involved in an economic transaction but by other individuals or society at large.

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