The Best Survey Method to Measure Customer Satisfaction Directly Is

question 55

Multiple Choice

The best survey method to measure customer satisfaction directly is

• A) to administer periodic surveys.
• B) to compute the customer loss rate.
• C) to employ a mystery shopper.
• D) the mailed questionnaire.
• E) to survey former customers.

---

Definitions:

Required Rate

The minimum rate of return that an investment or project must offer to be considered viable or attractive.

Operating Assets

Assets used in the daily operations of a business to generate revenue, such as plant, equipment, inventory, and receivables.

Residual Income

The income that an entity generates after accounting for the cost of capital, showing what is effectively left over for shareholders.

Centralized Organizations

Organizations where decision-making authority is concentrated at the top levels of management, with lower levels primarily responsible for implementing decisions.